Industry Leaders in Network Marketing Admit “Internet Marketing Works!”
There are friends of mine, who have earned tens of millions of dollars in network marketing, finally conceded that using “Internet marketing can work!” Now, I’m not talking about prospecting people on social media. That’s not marketing. That’s just traditional prospecting, as it’s applied to the Internet. (If done right, it’s a dream, if done wrong, it’s NIGHTMARE!!!) LOL!
‘Internet marketing’ means using advertising, Facebook fan pages, blogging, email blasts, sales funnels, etc., to build.
It always perplexed me that many leaders had this belief that Internet marketing was a “distraction,” given the fact that many of them built their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call “attraction marketing,” which focused on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend.
Over the years, I have seen many people build successful network marketing businesses using the Internet, but apparently, the “fixed” leaders were still resisting the change.
Now, standing in that room of 7 and 8-figure earners, were many people who had built their organizations partially or entirely online were acknowledged for their success. They all demonstrated that network marketing can now be done using internet marketing.
And believe me, I was paying special attention to these people when they stood up and shared, as did everyone else.
What I’m going to do now is stir some stuff up and I’m going share with you top 3 Internet strategies that are actually used to build network marketing businesses today!
Strategy #1: Social Media Prospecting
Now prospecting on social media is NOT “Internet marketing,” however it still beats chasing around the skeptics! Haha!
This is the strategy my friends and I use on Facebook to connect with people, even in other countries. We now have business on the other side of the world, and we teach it to our team, evenafter their warm market contacts run out.
1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).
You can also try the exact language of “people I may know who _____”, and look for ‘like interests’ or passions.
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. I actually just found this out not too long ago.
Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.
2) QUALIFY – Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Are they getting after it? Do they seem to be a positive person?
We’re prospecting, but I make sure to qualify them, so I’m not wasting my time (or theirs) bringing in dead weight. You’re only looking for people who are looking!
For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) A GOOD MESSAGE TO THEM – Crafting your first message to them is the most important piece, and you must think about how YOU would want to be approached. You can follow a somewhat standard scripted fast prospecting approach, but most of the time it won’t work.
There’s a term, “Fast is slow. Slow is FAST”! This means, slow down and be yourself.
Your up-line may have templates, but I would fit each message for them specifically. Maybe mention friends you have in common, for social proof. You can mention that you’re a professional recruiter for a wellness company, (or whatever the product/service is about), and they’re “expanding in your area.” Ask, “Would you at all be open to a side project, using your specific skills, if there was some significant recurring income on the table?”
You throw the ball in the air and see if they swing back at it.
You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t sending them any info or links. You are simply trying to get them to express an interest and are possibly open.
4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”
Then, when they meet with you, have a smooth duplicate-able process that anyone can follow. Like a Dentist office, I never leave an appointment without setting up the next one, so it’s never “up in the air”.
Make sure to follow up, and at the very least, if you’re not getting response, send a message 3-4 days later.
See if they a) received the message and b) see if they are interested. Sometimes they don’t get the first message or forget to answer back. No biggie. Just simply always “Assume the sale”.
The 2nd message, will usually double your overall results vs. only sending 1 message. Don’t let your imagination get the best of you. They are waiting for you to call, but got sidetracked.
Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.
Speaking of moving on… here’s another cool strategy…
Strategy #2: The ‘Mouse Trap’ Method
Also, if you’re not afraid of “asking for the sale,” you can add a CALL TO ACTION for them to message you if they’d like more information. From my experience, it seems many people have grown immune to this approach, because so many people are out there doing it wrong on social media right now.
Posting pictures about your ‘rags to riches’ story would be a ‘leading with the opportunity’ or “top down” approach. You can use income results, and the impact it’s made on your lifestyle, (if you’ve gotten results!) Haha!
I’m not really the type that uses this approach but I’ve seen it work. I personally don’t like this strategy ’cause it can repel your real life friends & family if they think they “know what it is”. But hey, let’s face it, most people have a desire for more income.
Usually more “friend & company safe” is ‘leading with the product’ angle or “bottom up” approach, especially if the results you are posting has to do with some sort of case study. This will help you gain a customer base and a few of those customers may convert to the business side, after they fall in love with the product.
We’ve seen this strategy go nuts with weight loss challenges & things in the last few years, which can still work. It can also work with other products or services, if there is a clear and visible result produced.
You can also post pictures of yourself working out, hiking, triathlon, etc., which “wasn’t as easy without your certain supplements”.
Then, once they express interest, practice what you’ve been taught for closing people.
Now, if “closing” people is not really your thing, then there’s my favorite strategy, which I’ve now been doing for the past few years…
Strategy #3: ‘Attraction Marketing’
I believe 2015 was basically the tipping point for when Internet marketing (i.e. passive online selling, prospecting & recruiting) was finally legitimized as the force in network marketing.
Pretty much every leader stood up at that event was saying they leveraged their businesses with Internet Marketing.
Now, if they were only 6-figure earners, the ‘old schoolers’ would still be thinking that their success in Network Marketing was a ‘fluke’ and/or ‘not duplicatable.’
However, when all of the 7-8 figure earners were asked to stand up and identify themselves, it was a defining moment and this opened many people’s eyes, wide open, including mine!
What they would all pretty much outline as a blueprint for their business was exactly what we’ve been teaching for years, called ‘Attraction Marketing’. Here’s a FREE 10-Day Online Recruiting Bootcamp and an e-book called Attraction Marketing Formula.
These people didn’t message strangers all day and night like in Strategy #1 or #2.
They didn’t spam their friend’s News Feeds with promotions for their opportunity or product either! Haha!
What they did was market effectively, to create ways of making sure that when they woke up each morning, they would have messages, letting them know that there are 10’s or even hundreds of new prospects who are already interested in learning more about their product/opportunity.
They would also have 5 – 10 new CUSTOMERS waiting, and 5 or so new DISTRIBUTORS already signed up (while you slept), waiting to be led!
Now, if you notice, basically every other business is now using proven, passive, scalable marketing & advertising methods online.
So why not your network marketing business? You can learn more about it here, via my bootcamp.
And like anything else in business, this will take work and study, but it will enhance your skill set, and move you into the 21st century. Are you ready for the journey? See you soon!
Let’s Do This!!!